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the people behind WOB

WOB began as the collective effort of a group of women who are directly or indirectly part of boards of directors, and who see, in practice, how the absence of diversity often leads discussions to the same places and conclusions, as well as how different perspectives are able to shine a new light on conversations, promoting ESG, innovative solutions and strategic alternative standpoints.

Driven by the importance of measuring the practical impact of having more women on boards, the founders decided to organize the certification process for such boards – once certification becomes part of the culture, it is possible to monitor the effective impact of diversity.

Acknowledgement is the first step towards generating effective indicators of the globally proven maximum: diversity brings several benefits and improved corporate governance.

founders

Barbara Rosenberg
Carol Conway
Carolina Niemeyer
Christiane Aché
Daniela Graicar
Daniele Lima

Marina Copola

Patrícia Marins

embaixadores WOB

Nome Sobrenome
Cargo
Nome Sobrenome
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Nome Sobrenome
Cargo
Nome Sobrenome
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partners and sponsors

Barbara Rosenberg

Partner and head of the competition practice at Barbosa, Müssnich e Aragão Advogados – BMA, having been involved in the largest M&A transactions that took place in the last decade; one of the founders of the Diversity Committe at BMA (BMA Diversidade), which includes gender issues through BMA Mulher. Former head of the antitrust division of the Secretariat of Economic Law at the MInistry of Justice (2003-2005). Acted at the World Trade Organization (2001) and worked at Cleary Gottlieb Steen & Hamilton (2001-2002); Board Member at IBRAC and member of the Women in Antitrust – WIA group. Only Brazilian competition/amtitrust attorney in Brazil that has been named as “Star Individual” since 2019 by Chambers & Partners, main lawyer’s global ranking global; received the Deal Maker of the Year – 2019 award granted by the most relevant antitrust publication Global Competition Review.

Carol Conway

Director at UOL Group – PagSeguro PagBank; Member of the Board of Directors of Universo Online S.A.-UOL (alternate); Ethics and Self-Regulation Counsel at the Brazilian Association of Credit Cards and Services (ABECS); Head of the Legal Committee and the Fintech Committee at Brazilian Internet Association (ABRANET); Director at Brazilian Bank Association (ABBC); Member of the Legal Committee of the Brazilian Newspaper Association (ANJ). Effective Member of the Attorneys’ Institute of São Paulo (IASP); Effective Member of the Competition and Regulation Committee of the Brazilian Bar Association – São Paulo Chapter (OAB/ SP); Effective Member of the Center for Advanced Studies on the Financial System (NEASF, FGV/RJ); LLM in Economic Law from the University of São Paulo (USP). Ms. Conway has worked for the Brazilian Department of Justice, as well as for law firms and at General Electric. Ms. Conway also holds specialization degrees and has participated of foreign exchange programs for business purposes.

Carolina Niemeyer

Lawyer whose practice is focused on private equity, M&A, corporate governance, financial agreements, project finance and organization of new investments. Ms. Niemeyer has a strong background in national and foreign capital market transactions. Ms. Niemeyer is result oriented, has strong management skills, critical analysis and experience in innovation and restructuring. Ms. Niemeyer has also set up entrepreneurial ventures and worked in the non-profit sector. She has worked in multi-cultural environments, including past experience in Brazil, Italy, Switzerland, Holland and China. Ms. Niemeyer has taken specialization and extended education courses in Court Reorganization and Compliance at INSPER, and has also participated of the Diversity Program in Boards of Directors, joint initiative of IFC, B3, IBGC and Spencer Stuart. Ms. Niemeyer is an independent member of the Audit and Risk Committee of the Baumgart Group; Director of Greenwich Brasil Soluções em Infraestrutura de Telecom S.A. and of N.O.C.S.P.E Empreendimentos e Participações S.A., a Brazilian healthtec holding. Ms. Niemeyer is fluent in English, Italian and French.

Christiane Aché

Experienced Board member, Conseillère du Commerce Extérieur of France – CCEF (France’s Foreign Trade Advisor) and since 2017 the first female Board member at IBEF (Brazilian Institute for Financial Managers). Public Speaker on Financing Structuring, PPP, Corporate Strategy and Governance, Gender Inclusion and Innovation, with a demonstrated history of working in the professional training & coaching. Actively participates in gender equality group as well as in entrepreneurial groups, such as KNOW – KPMG’s Network of Women, Brazil Chapter of WCD (Women Corporate Directors), Mulheres do Brasil, MIDAS, Startup Weekends, Mulheres Empreendedoras and started Alstom’s gender inclusion initiative in Brazil. Awarded by Forbes Brasil as one of the “top 50 influent women in Brazil in 2016”. Honored by the French government as Chevalier de l’Ordre du Mérite in 2014.

Daniela Graicar

Journalist by educational background (bachelor’s degree from the Catholic University of São Paulo (PUC/SP)) and entrepreneur by vocation, Ms. Graicar set up her first PR agency at age 19. She then organized seven other agencies, focused on content, events, endomarekting, brand PR, mobile education, infoproducts and social media. Ms. Graicar currently leads a team of 70 people at the PROS agency and of digital startup Zeit, aside from being the head of Movimento Aladas, initiative organized to support female entrepreneurism. Ms. Graicar has specialization and educational extension courses in PR, innovation, corporate governance, future and management, taken at Insper, Perestroika and the London School of Economics. Ms. Graicar holds a post-MBA in Boards of Directors from the Saint Paul Business School (2019), is a director at Razac Trading and at the University of Jerusalem. She is also a member of the Innovation Committee of the Business Association of São Paulo (ACSP), and an ambassador for accelerator Merkaz.

Daniele Lima

Business administrator with a strong background in investment structuring via debt equity or shareholding, across different industries. Her practice is focused on national and foreign capital market transactions. Ms. Lima offers a business perspective from a resource manager, investor and entrepreneurial standpoint. Ms. Lima has a background in restructuring and management of large-sized projects, as well as in the non-profit sector and in past entrepreneurial endeavors. Ms. Lima is part of investment fund committees and is a director of Greenwich Brasil Soluções em Infraestrutura de Telecom S.A.

Marina Copola

Partner of law firm Yazbek Advogados. Member of the Supervision and Monitoring Committee of the BBCE Market – Balcão Brasileiro de Comercialização de Energia S.A. Former Associate Lawyer of the Capital Market practice at law firm Debevoise & Plimpton in New York (2012-2015), Technical Advisor to Commissioner Otavio Yazbeck at the Brazilian Securities and Exchange Commission (CVM) (2009-2011) and International Intern at U.S. Securities and Exchange Commission (SEC) in Washington, D.C. (2008). Professor at the Legal Master (LL.M) Graduate at Insper and IBMEC and visiting professor of the Specialization and Educational Extension Program of FGV and of the Brazilian Institute for Criminal Sciences. Ms. Copola holds a graduate degree in Economic Criminal Law from the Economic Criminal and European Law of the School of Law of the University of Coimbra, Portugal, and from the Brazilian Institute of Criminal Sciences. She holds a LL.M. from the School of Law of Columbia University, where she worked as Research Assistant to Prof. John C. Coffee, Jr. and was also a Harlan Fiske Stone Scholar and Appel Fellow. Doctoral candidate in Business Law, Ms. Copola holds a LL.M in Economic Law and a Bachelor of Laws degree from the School of Law of the University of São Paulo (USP). Ms. Copola is a Fundação Estudar Fellow, and also a Fellow of the Ling Institute. She is a member of the Brazilian Bar Association and of the New York State Bar.

Marina Copola

Sócia do escritório Yazbek Advogados. Membro do Comitê de Supervisão e Monitoramento de Mercado da BBCE – Balcão Brasileiro de Comercialização de Energia S.A. Foi Advogada Associada na Área de Mercado de Capitais de Debevoise & Plimpton em Nova York (2012-2015), Assessora Técnica do Diretor Otavio Yazbek na CVM (2009-2011) e International Intern na U.S. Securities and Exchange Commission – SEC em Washington, D.C. (2008). Professora da Pós-Graduação Legal Master (LL.M.) do Insper e do IBMEC e professora convidada do Programa de Especialização e Educação Continuada da FGV e do Instituto Brasileiro de Ciências Criminais. Pós-Graduada em Direito Penal Econômico pelo Instituto de Direito Penal Económico e Europeu, da Faculdade de Direito da Universidade de Coimbra e pelo Instituto Brasileiro de Ciências Criminais. Possui LL.M. pela Faculdade de Direito da Universidade de Columbia, onde foi Research Assistant do Prof. John C. Coffee, Jr. e laureada como Harlan Fiske Stone Scholar e Appel Fellow. Doutoranda em Direito Comercial, Mestre em Direito Econômico e Bacharel pela Faculdade de Direito da Universidade de São Paulo – USP. Bolsista da Fundação Estudar e do Instituto Ling. Membro da Ordem dos Advogados do Brasil e da Ordem dos Advogados do Estado de Nova York.

Patrícia Marins

Managing Partner of In Press Oficina, Partner of Oficina da Palavra, Director of FleishmanHillard Brasil, Co-founder of WOB and Head of Public Sector Initiatives of the Brazilian Association of Communications Agencies (ABRACOM).

Ms. Marins is an expert in integrated communication, high-reputational risk crisis management, especially with respect to media relations, image positioning, public affairs, PR programs, strategic planning and endomarekting and internal comms campaigns. Ms. Maris has advised over 200 organizations, having coordinated surveys, developed internal and external comms assessments, prepared comms plans, developed comms policies, crisis management policies and endomarketing policies. Ms. Marins gives lectures, courses and workshops in media relations, spokespeople training, speech, innovation, new media, crisis management and training for comms advisors and spokespeople. Ms. Marins has offered over 5,000 training programs for government spokespeople and over 1,000 training programs in the private sector. She has published more than 30 papers on integrated communication. Ms. Marins has led over 20 projects, nationally acclaimed by the ABERJE Award. Ms. Marins received the 2015 Sabre Awards for the project developed for the 2014 World Cup, in the Corporate Image category.

She is a Professor of the Public Relations and Diplomacy Course of the Rio Branco Institute/Brazilian Ministry of Foreign Affairs. Ms. Marins holds a degree in Journalism, with a specialization in Public Sector Communication from the George Washington University (Washington DC) and in Business Management, from Fundação Getúlio Vargas.