Patrícia Marins

Managing Partner of In Press Oficina, Partner of Oficina da Palavra, Director of FleishmanHillard Brasil, Co-founder of WOB and Head of Public Sector Initiatives of the Brazilian Association of Communications Agencies (ABRACOM).

Ms. Marins is an expert in integrated communication, high-reputational risk crisis management, especially with respect to media relations, image positioning, public affairs, PR programs, strategic planning and endomarekting and internal comms campaigns. Ms. Maris has advised over 200 organizations, having coordinated surveys, developed internal and external comms assessments, prepared comms plans, developed comms policies, crisis management policies and endomarketing policies. Ms. Marins gives lectures, courses and workshops in media relations, spokespeople training, speech, innovation, new media, crisis management and training for comms advisors and spokespeople. Ms. Marins has offered over 5,000 training programs for government spokespeople and over 1,000 training programs in the private sector. She has published more than 30 papers on integrated communication. Ms. Marins has led over 20 projects, nationally acclaimed by the ABERJE Award. Ms. Marins received the 2015 Sabre Awards for the project developed for the 2014 World Cup, in the Corporate Image category.

She is a Professor of the Public Relations and Diplomacy Course of the Rio Branco Institute/Brazilian Ministry of Foreign Affairs. Ms. Marins holds a degree in Journalism, with a specialization in Public Sector Communication from the George Washington University (Washington DC) and in Business Management, from Fundação Getúlio Vargas.